Successful online media planning isn’t just about getting eyeballs. It’s about getting the right ones to notice you with the right message at the right time. We combine SEM, paid social and display media into one strategy, which lets us identify which media to buy for optimum ROI and to use data to identify people with intent, and speak to them as they move around the web.
With each media strategy, Bright Black tracks the performance of campaigns and uses goal-based optimization to shift dollars to where they are most effective. We also conduct media campaign reporting and analysis to improve your spend on an ongoing basis.