Successful online media planning isn’t just about getting eyeballs. It’s about getting the right ones to notice you with the right message at the right time. We combine SEM, paid social and display media into one strategy, which lets us identify which media to buy for optimum ROI and to use data to identify people with intent, and speak to them as they move around the web.

With each media strategy, Bright Black tracks the performance of campaigns and uses goal-based optimization to shift dollars to where they are most effective. We also conduct media campaign reporting and analysis to improve your spend on an ongoing basis.

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Social Media

The ability to reach consumers at every stage of their journeys has helped social media become the most powerful factor in their purchasing decisions. Social accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success. That’s why we use data and insights to drive the quality of the content we create and efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.

Our expertise everything from strategy and insights to creative campaigns to analytics and reporting.


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Campaign & Content

There is a fundamental difference between campaign-based marketing and content marketing. Campaigns provide fast results while content marketing builds trust and loyalty over time. Most brands need both campaigns and content. Campaign-based marketing is good for reaching a wide scope and achieving fast results, much like fireworks. When the campaign is over, the content remains. Content marketing, on the other hand, can be compared to campfires around which the audience gather, discuss and become involved.

Campaigns + Content = Success

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