Strategy

Successful marketing outcomes require both careful preparation and execution. Strategy and planning can mean the difference between an expensive mess and a successful, budget-controlled campaign.

Our team will conduct a complete marketing audit to assess your existing marketing strategy and work with you to plan new marketing ventures that are achievable, measurable and in line with your business practices.

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Creative Concept

Creativity at Bright Black forms part of our everyday culture and marketing solutions. As marketing becomes increasingly driven by data and technology, we at Bright Black understand that a data-led strategy – along with creative — is driving top-line growth. Data enables companies to discover customer insights and innovate products accordingly. It’s also key to creating an outstanding customer experience that is both individualized and scalable. The importance of creativity that breaks though the noise, connecting with the consumer in an invaluable way is lives in an holistic approach within our service offering.

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Brand Planning

Building a connected brand isn’t easy. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. And, it requires a holistic approach, using bought, earned, owned and shared media to create a fully integrated engagement plan. We offer a full suite of strategic and planning services to help you connect with customers.

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